About Julian Cole

Julian Cole is a strategy consultant to leading brands including Uber, Apple, Facebook, and Disney.

Previously he was Head of Comms Planning at BBH and BBDO New York, where he oversaw award-winning work for PlayStation, Bacardi, Footlocker, Mountain Dew, GE, Snickers, M&Ms, Lowes, Interscope Records, Bombay Sapphire and the Sandy Hook Foundation.

SELECT CLIENTS

Strategy Finishing School

Julian is the founder of the The Strategy Finishing School a course that has taught over 5000+ strategits the fundamentals of strategy. With members from leading brands and agencies including Google, Netflix, New York Times, Facebook, DDB, Droga5, and W+K.

By teaching the fundamentals, it has helped to remove strategist's imposter syndrome and help them to find their strategic voice to be able to confidently lead the strategy in any room.

READ THE REVIEWS

Testimonials

‘My team and I benefited tremendously from Julian’s strategy workshop. He has an approachable style & clear framework that inspires critical thinking and unlocks creativity. In just a few hours, we built the foundation and strategies for a year’s worth of work. Highly recommend!’

Ivan Heredia, Vice President, Marketing, The Walt Disney Company

‘The best word to describe Julian is a ’smart bomb’, who we were lucky to have as part of our team for a mere week. He helped us accelerate our (creative) thinking and provided smart comms planning that was critical to unlock. I can’t wait to work with him again.’

Katja Maroni Giannella, Senior Brand Manager, Apple

We engaged Julian to lead our creative planning for one of our new global product launches. He was a synthesis machine—translating our user data into an insightful creative strategy and briefing, playing the pivotal role in between the product marketing and creative teams.'

David Jennings, Senior Product Marketing Lead, Uber

'Working with Julian helped us spin up a whole new Communications Strategy practice within Gallo. We were able to develop a common set of language and tools that moved the work out of the ivory tower of online articles and into something practical and impactful for the entire company.'

Vivek Bellore, Vice President of Planning, Gallo Wines

Julian worked with us to produce a comms planning workshop for creative and media agencies to increase collaboration within integrated agency teams.

Julian's session was impressive and the most highly-rated content of the day with 60% of attendees rating it as their fave presentation. His personal anecdotes provided a 'peak under the hood' into agency life that was insightful and relatable; his frameworks were clear and actionable; and his energetic presentation style made the time fly by.

Julian presented three workshops across LA and Toronto for agencies like TBWA, Hearts and Science, Anomaly, FCB and OMD. We can't wait to work with Julian on the next evolution of this program.

‍Hannah Law, Creative Partnerships, Facebook & Instagram