Looking for strategy tools and resources? Join the 25,000 subscribers who’ve signed up to my free newsletter Planning Dirty.
Julian Cole is a strategy consultant to leading brands including Uber, Apple, Facebook, and Disney.
Previously he was Head of Comms Planning at BBDO New York, where he oversaw a team of 15+ strategists who created award-winning work for Bacardi, Footlocker, Mountain Dew, GE, Snickers, M&Ms, Lowes, Interscope Records, Bombay Sapphire and the Sandy Hook Foundation.
Prior to that he was Head of Communications Planning at BBH New York, helping to launch the PlayStation 4 to be the highest selling console launch in gaming history.
The Planning Dirty Academy is an online platform with over 500+ members from leading brands and agencies including Google, Netflix, New York Times, Facebook, DDB, Droga5, and W+K.
It is designed for people who have never been formally taught strategy but find themselves in a role where strategy is in their title.
With over 50+ lessons, that are updated weekly and a thriving online community the Academy is perfect for strategist who are looking to fast track their career.
‘My team and I benefited tremendously from Julian’s strategy workshop. He has an approachable style & clear framework that inspires critical thinking and unlocks creativity. In just a few hours, we built the foundation and strategies for a year’s worth of work. Highly recommend!’
Ivan Heredia, Vice President, Marketing, The Walt Disney Company
‘The best word to describe Julian is a ’smart bomb’, who we were lucky to have as part of our team for a mere week. He helped us accelerate our (creative) thinking and provided smart comms planning that was critical to unlock. I can’t wait to work with him again.’
Katja Maroni Giannella, Senior Brand Manager, Apple
We engaged Julian to lead our creative planning for one of our new global product launches. He was a synthesis machine—translating our user data into an insightful creative strategy and briefing, playing the pivotal role in between the product marketing and creative teams.'
David Jennings, Senior Product Marketing Lead, Uber
'Working with Julian helped us spin up a whole new Communications Strategy practice within Gallo. We were able to develop a common set of language and tools that moved the work out of the ivory tower of online articles and into something practical and impactful for the entire company.'
Vivek Bellore, Vice President of Planning, Gallo Wines
CANNES LION GOLD
CANNES LION SILVER
CANNES LION BRONZE
FWA SITE OF THE DAY
WARC COMMS PLANNING
WEBBY AGENCY OF THE YEAR
ADWEEK AGENCY OF THE YEAR
ADAGE AGENCY A LIST
CANNES AGENCY OF THE YEAR