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The Planning Dirty Academy is an online platform with over 500+ members from leading brands and agencies including Google, Netflix, New York Times, Facebook, DDB, Droga5, and W+K.
It is designed for people who have never been formally taught strategy but find themselves in a role where strategy is in their title.
With over 50+ lessons, that are updated weekly and a thriving online community the Academy is perfect for strategist who are looking to fast track their career.
Julian Cole cut his teeth at Naked Communications learning the craft of comms planning. He created a knack for taking great ideas and making them come to life in innovative ways. He went on to lead the Comms Planning teams at BBDO and BBH in New York, both agencies often overlooked as ‘just a TV agency’.
His team helped create award-winning work for PlayStation, Bacardi, Footlocker, Mountain Dew, GE, Snickers, M&Ms, Lowes, Interscope Records, Boost Mobile, Bombay Sapphire, and the Sandy Hook Foundation. This resulted in the agencies winning the Webby Agency of the Year for three of the last seven years, also picking up more Integrated Cannes Lions than Film Lions during this period.
CANNES LION GOLD
CANNES LION SILVER
CANNES LION BRONZE
FWA SITE OF THE DAY
WARC'S COMMS PLANNING
WEBBY AGENCY OF THE YEAR
ADWEEK AGENCY OF THE YEAR
ADAGE AGENCY A LIST
CANNES AGENCY OF THE YEAR
For the last 2 years I've been running a newsletter called Planning Dirty, the newsletter goes out twice a month to 20,000+ learners. You can sign up here and prove my old boss wrong too. http://bit.ly/PlanningDirty
If you are looking to dive further into strategy and are serious about building your chops, I have launched my Planning Dirty Academy. The Academy breaks down the role of a strategist, sharing tools and resources, so everyone can get involved and provides igutur factum lorem.